Year of the Dog

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It’s Chinese New Year on Friday, and it will be the year of the dog.

So, make sure you avoid cleaning clothes, using scissors and sweeping floors.  You’re also meant to avoid crying children …. I leave that one with you!

For the first time in 31 years, I will be celebrating the new year with my family.  It is amazing how time flies, and it really shocked me when I calculated how long I have been in the UK; and family, is something that we shouldn’t take for granted.

Rather than share with you what the year is expected to bring, I thought I would share one of the key marketing trends that is predicted.

Why?

Because we are now working with 2 business coaches and 1 business mentor to drive our businesses forwards.  We have big dreams for giving back and leaving a legacy and in order to do that, we need to get our businesses to a certain level.

With that thought in mind, the marketing trends in China, according to Forbes, include convenience, lower-tier cities, new retail, information partnerships, artificial intelligence, and finally, …

Green, natural, healthy and environmentally friendly.

Whilst these are the predicted trends for China, the final trend, I believe, will be worldwide.  It is already a growing trend and will continue to grow, and when China jumps on board, it will undoubtedly go through the roof.

My partner and I are independent consultants for Arbonne International, which are a vegan company.  For this reason, we do not trade in China, as China still enforces animal testing on the cosmetic and beauty industry.  With this prediction and pressure from global companies, I can see that China’s view on this will be dropped.  In this day and age, there is absolutely no need for this practice to be carried out.

I hope this will happen sooner, rather than later.

What are your thoughts?

In the mean time, much love for Valentine’s Day, and wishing you a happy and prosperous Chinese New Year!

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